Photo of Katie Fraser

Katie Fraser's blog and website

I'm an academic librarian, working in the UK Higher Educational sector, supporting academics and students. Prior to this, I was a researcher, working with social and learning technologies.

My interests include the application of emerging and traditional technologies, research support in libraries, learning spaces, evidence-based practice and the professional development of library and information workers.

You can find out more about more about me from the links to the left. Note that the views expressed on this website/blog are mine alone and do not necessarily reflect the views of any other individual or organisation.

CPD23 Thing 3: Consider your personal brand

July 4th, 2011

My desk: a mixture of professionalism and junk?

My desk: a mixture of professionalism and junk?

This blog is part of 23 Things for Professional Development, a course encouraging information professionals to explore online tools.

I already started thinking about my personal brand during week 2 of CPD23, when another participant commented on how my blog and website appeared to someone who didn’t know me. Long story short, I come across as professional (score!) but also a little bit serious, which is a bit more of a mixed blessing!

Me and My Site

This got me thinking about the history of my website came about. I created its first version in around 2003, before the concept of social media had really started to catch on. It was a combination of a place to put up information about myself, such as my CV, and a place for me to practice my html. I guess this is history is part of what gives the site its serious flavour!

Am I happy with this? Well, yes and no. Having looked a bit at my blog with fresh eyes I decided it was very dry, and I at least needed to add a picture of myself (already done). I’m also considering making my blog my front page on the site. I don’t think too much of a redesign is possible as I hand-code the site in html (except for the WordPress blog, where I hand-code the template!) and don’t have much time to make changes currently. I know there’s mixed opinion about the need for having a personal website at all in the social media era, and I know the URL I have chosen is impossible to remember, but I do love my site, and I like reminding myself I can use markup language occasionally!

My Visibility and Web Presence

The pay-off for having maintained my own website for a while is that I do quite well in Google searches for my name. I knew this already as I search for myself quite a lot! Part of this is to keep an eye on how visible I am, but I also teach searching techniques and different search engines. As I know what tends to come up about me, I find searching for myself a useful way to compare and contrast different sets of search results!

In searches, there’s a few other Katie Frasers with quite high visibility: especially the one who works for ‘Take a Break’ magazine! Generally, my website features highly across search engines, as do my Twitter account, my Linked In page and my page, all of which I update fairly regularly. For some reason, Google is the only search engine which offers another Katie Fraser’s Linked In page first. I tend to fit the way my style to the kind of service I’m using. On Linked In I’m professional, and on Twitter, I post a mixture of personal and professional stuff. I’m not consistent with my profile pictures, but I do always use a picture of my face, and my face IS consistent!

Generally, I’m quite happy with the way I appear online. I do concentrate more on my professional identity in things I post on the open net, and save my more personal thoughts for either places where my information is quite locked down (such as Facebook) or for face-to-face encounters. However, I don’t think anyone reading my Twitter account would think that I’m always a serious person!

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